时间：6月19日（星期日） 8:00-11:20

地点：人文楼M501

会议号：腾讯会议247 845 569

主办：华中农业大学

承办：经济管理学院

报告人1：黄宣 8:05-8:35

题目：适得其反：国家层面和公司层面的透明性是否会调节企业社会责任的效果

A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?

摘要： 许多研究表明企业社会责任（CSR）可以帮助公司与消费者建立积极的关系。但不同企业的社会责任活动的效果却存在差异。一些研究将这种差异归因于国家环境不同，但结果却不一致。本文认为国家间文化和经济的差异实际上是国家透明性差异的前置变量。为了解释这种差异的原因，本文在信号理论的基础上，研究了企业透明度对企业社会责任活动和消费者品牌依恋关系的调节作用。通过三个实验研究和一个跨国调研，结果发现透明性高的国家，企业社会责任与品牌依恋的关系更强。在透明性低的国家，高透明性企业的社会责任效果也比低透明性企业的效果高，而这种作用是通过降低消费者怀疑实现的。

Numerous studies argue that corporate social responsibility (CSR) helps companies build strong and positive relationships with consumers. However, it is not well understood why certain companies are more effective in their CSR activities than others. Some studies have attributed this difference to the country setting, but results are inconclusive. Building on signalling theory, this study explores corporate transparency as a boundary condition of the effects of CSR activities on the consumer–brand relationship. Three experiments and one large survey across three countries examine how a lack of corporate transparency undermines firms’ CSR efforts. Importantly, the authors theorize that country environments differ in terms of transparency, which is then reflected in different levels of corporate transparency. Different country levels of transparency help explain the discrepancies of CSR effectiveness for increasing brand attachment and building consumer behaviour. Finally, the authors tie the diminishing effect of CSR in the case of low corporate transparency to an increase in consumer scepticism.

报告人2：陈皓 8:35-9:05

题目：产品信息与习惯对消费者购买意愿影响的双系统模型：直播商务特征的作用

The dual-process model of product information and habit in influencing consumers purchase intention: The role of live streaming features

摘要：直播商务的日益普及为卖家提供了创收的机会。基于对社交商务和直播商务的对比，本研究以双系统理论为基础，提出了包含信息信号机制和自动习惯机制的研究模型。研究结果表明，产品质量和产品适配不确定对购买意愿有显著的负向影响，而自动习惯则与购买意愿正相关。结果还发现直播商务功能特征可以激活这两种机制。通过强调产品信息和习惯的重要性，本研究发现有助于弥补以往文献的不足并提供实践启示。

The increasing popularity of live streaming commerce has presented opportunity for sellers to generate revenue. Despite the obvious advantages of live streaming commerce offers reduced product uncertainty and encourages usage habit formation, studies have overlooked their effect on consumers purchase intention. On the basis of dual-process theory, this study proposes a research model with information signals mechanism and automatic habit mechanism. An online survey with 401 samples from several live streaming platforms is conducted to measure our model. Our results show that uncertainties in product quality and product fit have a significant negative influence on the purchase intention, while automatic habit is positively associated with the purchase intention. The result also indicates that habit moderates the relationship between product quality uncertainty and purchase intention. In addition, live streaming features can activate the two mechanisms. Our findings contribute to research by highlighting the importance of product information and habit.

报告人3：徐媛媛 9:05-9:35

题目：“保险+期货”模式是农产品市场风险管理闭环吗?——基于定价机制与风险敞口的研究

Is “Insurance & Futures” a Closed-Loop Tool to Manage the Agricultural Commodity Market Risk?: Evidence from Pricing Mechanisms and Risk Exposures

摘要： 本文以“保险+期货”模式的定价机制与风险敞口为切入点，对“保险+期货”模式的适用性及其风险管理效应进行科学评估。研究发现：①“保险+期货”并非能实现完全意义上的“零和”状态，在价格小幅下跌行情中出现“正和”结果；②波动率是影响“保险+期货”成本的关键变量，其中价差期权与障碍期权费率随波动率增幅趋减，是极端行情中“保守型”选择；③“保险+期货”模式存在对冲风险与基差风险，在波动率低、标准程度高的品种上更可能实现风险管理闭环。

This study presents the first empirical evidence on the risk management effect of “Insurance & Futures” with a focus on pricing mechanisms and risk exposures. The results show that: i) “Insurance & Futures” is not a zero-sum game. Positive-sum outcomes occur under the scenario when price declines at low volatility; ii) The “Insurance & Futures” premium is a monotonically increasing function of volatility. Spread option and barrier option which are less sensitive to increasing volatility, are regarded as conservative choices in extreme scenarios; iii) Low-volatility and high-standardization commodities are more likely to realize a closed-loop risk management using “Insurance & Futures”, which are attributed to less hedging risk and basic risk. It is a very important contribution to optimizing China’s ongoing trial implementation for “Insurance & Futures” and driving its sustainability.

报告人4：韩晓宇 9:35-10:05

题目：管理层团队经验与企业风险承担能力

Top Management Team’s Experience and Corporate Risk-Taking Ability

摘要： 本研究选择我国2012-2019年间A股非金融上市公司数据，借助网络爬虫和自然语言分析等技术，考察了管理层团队经验对企业风险承担能力的影响及其作用机制。研究发现，管理层团队经验越丰富的企业风险承担能力越强，但团队经验异质性过大则会降低企业风险承担能力；同时，团队经验共享有助于提升企业风险承担能力。此外，决策水平和资源获取是管理层团队经验影响企业风险承担能力的重要途径。

The study selects non-financial listed companies in A-shares stock markets between 2012 and 2019 in China as research samples, and studies the influence and influence mechanism of TMT’s experience on corporate risk-taking ability with the help of techniques such as web crawler and NLP. It is found that the richer the TMT’s experience is, the stronger the ability of corporate risk-taking is, but the heterogeneity of TMT’s experience shows a negative effect on corporate risk-taking ability. Meanwhile, the sharing of TMT’s experience has a positive effect. In addition, decision-making capacity and resource acquisition play significant mediating effect in the influence of TMT’s experience on corporate risk-taking ability.

报告人5：周金帆 10:20-10:50

题目：挑战还是威胁？动态时间社会比较对员工应对行为的影响机制研究

Challenge or Threat? Exploring the Dual Effects of Temporal Social Comparison on Employee Workplace Coping Behaviors

摘要： 本文将时间因素应用到组织社会比较中，基于压力的认知评价理论探究了绩效时间社会比较（过去一段时间内同事的绩效提升比自己快/慢）对员工积极或消极地心理与行为应对的影响。通过实验与实地两项研究发现，员工向上的绩效时间社会比较不仅会通过阻碍性压力感知引发其工作场所的社会破坏，也会激发其挑战性压力感知继而有效促进自我提升，其中一般自我效能感在影响员工压力认知过程中起重要的调节作用。本研究结论拓展了社会比较理论内涵，为高潜力人才管理提供了重要启示。

The extant literature has indicated that comparison with high-performers could lead to negative emotions and behaviors among colleagues (including superiors). In contrast, other researchers also demonstrated that comparison can effectively motivate low-performance employees to work hard. In this study, we apply the temporal dimension to social comparison to explore how temporal social comparison influences the actor’s coping behaviors. A scenario experiment and a three-wave questionnaire survey study show that the performance temporal social comparison (PTSC) can lead to the actor’s social undermining towards the target (leveling-down) and effectively promote the actor’s self-improvement (leveling-up) simultaneously. Based on the cognitive appraisal theory of stress, we have further tested the significant mediating effects of challenge/hindrance stress. We also find that the actor’s general self-efficacy is an essential individual characteristic that affects stress perceptions and moderates the indirect effects of PSTC on different coping behaviors. Overall, our findings enrich the social comparisons theory development and provide critical managerial implications for high-potential talent management.

报告人6：金藏玉 10:50-11:20

题目：源端检测：中国食品供应链基于风险分析的抽样

Testing at the Source: Analytics-Enabled Risk-Based Sampling of Food Supply Chains in China

摘要： 本文利用从原中国食品药品监督管理局（CFDA）260万条食品安全抽检记录中提取的89,970条水产品抽检记录，构建集成式和结构化的水产品安全抽检数据库，识别中国水产品供应链中食品安全风险的来源和分布，进而分析CFDA抽检资源分配的有效性，最后提出食品安全风险控制的多方面措施。创建了识别食品供应链风险源头和转移的创新性方法，为该领域相关研究提供方法论，通过食品供应链风险的系统性分析，为政府部门的食品供应链风险监管和资源分配提供决策依据。

This paper illustrates how supply chain (SC) analytics could provide strategic and operational insights to evaluate the risk-based allocation of regulatory resources in food SCs, for management of food safety and adulteration risks. This paper leverages data on 89,970 tests of aquatic products extracted from a self-constructed data set of 2.6 million food safety tests conducted by the China Food and Drug Administration (CFDA) organizations. The integrated and structured data set is used to conduct innovative analysis that identifies the sources of adulteration risks in China’s food SCs and contrasts them with the current test resource allocations of the CFDA. The analysis highlights multiple strategic insights. Particularly, it suggests potential gaps in the current CFDA testing allocation by SC location, which is heavily focused on retail and supermarkets. Instead, the analysis indicates that high-risk parts of the SC, such as wholesale and wet markets, are under sampled. Additionally, the paper highlights the impact that SC analytics could have on policy-level operational decision making to regulate food SCs and manage food safety. The hope is that the paper will stimulate the interest of academics with expertise in these areas to conduct more work in this important application domain.